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From zero to ubiquity

Journal

Business Strategy Review

Subject

Management Science and Operations, Marketing

Publishing details

Business Strategy Review 2013 Vol 24:1 p 14-25

Authors / Editors

Chandy R;Ramdas K

Biographies

Kamalini Ramdas Rajesh Chandy

Publication Year

2013

Abstract

Over the last three decades, mobile telephony has emerged from being technologically possible to globally used in a myriad of recently unimagined ways. Rajesh Chandy and Kamalini Ramdas examine the irresistible creation of the M world.

Available on ECCH

No


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