'Counting your customers' the easy way: an alternative to the Pareto/NBD model
Journal
Marketing Science
Subject
Marketing
Publishing details
Marketing Science 2005 Spring Vol 24:2 p 275-286
Authors / Editors
Fader P S;Hardie B G S;Lee K L
Biographies
Publication Year
2005
Publication Research Centre
Centre for Marketing
Available on ECCH
No