Please select

Market Driving Strategies

Programme overview

Market Driving Strategies - Brochure Cover Image"Who's driving your market? You, your customers or your competitors?"

From market driven to market driving, this marketing programme examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers.

Designed to reinvigorate strategic marketing thinking, Market Driving Strategies moves beyond the current logic of market driven companies such as "the customer is king" and "relationship marketing". Although listening to your customers is important, this marketing programme explains how you can also educate them to understand the leap in benefits you are offering, thus driving the market forward rather than letting it drive you.

This marketing programme focuses on a number of key themes including identifying overlooked customer needs, reinventing the marketing mix and delivering a leap in customer value.  This marketing programme will help you and your company seek out vision, see opportunities where others do not and unleash market driving innovations that reshape your industry.

This marketing programme suits senior marketing practitioners as well as general managers and leaders of dynamic companies.

Market Driving Strategies programme takes place at London Business School on the following dates:

18 - 23 May 2008 or 9- 14 November 2008

Places are limited so apply now to secure your place on this unique marketing programme


Quick Links

Market Driving Strategies Video

Gain extra insights into what the Market Driving Strategies programme can offer you