Market Driving Strategies
Faculty
"Market Driving Strategies examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers"
Nirmalya Kumar, Programme Director
Nirmalya is faculty Director for Executive Education, Professor of Marketing and Director of Centre for Marketing at London Business School. He has previously taught at IMD, Harvard Business School and Northwestern University.
Biography
Publications
Areas of interest
The programme also draws on the following faculty members
 Nader TavassoliProfessor of Marketing; Chair, Marketing faculty, London Business School. Biography Publications Areas of interest |
 Naufel VilcassimProfessor of Marketing, London Business School. Biography Publications Areas of interest |
See also the full list of Executive Education Programme Directors
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