At London Business School we see marketing as an orientation that drives growth and innovation in a company, instead of doing more of the same. We ask is there a way to recreate the marketing mix?

Our marketing programmes help you understand that to compete effectively in the 21st century you need the latest tools, techniques and leading edge thinking. Learn from those who drive and shape new markets, breaking frontiers and creating new ways to understand customer behaviour.

Based on rigorous and relevant research, combined with practical business experience, our world leading marketing faculty have developed two innovative marketing programmes that will help shape the future of your organisation.

NEW 2-day Programme - Pricing for Profit
We have extended our portfolio by creating Executive Workouts, a series of new 2-day programmes that cover specific business issues concisely yet intensively.  Generating inspiration and ideas, these programmes are designed to equip executives with solutions they can instantly apply in the workplace.  For further information, please see below.

Customer Focused Marketing: The Key to Unlocking Profits 
(Previously Building the Customer Focused Organisation)
Aligning customers and market strategy.
This marketing programme aims to help executives from across the business acquire a strategic understanding of key marketing tools and concepts that deliver value to both the customer and the bottom line.
For more details Watch the 90 second video | Request a brochure | Apply now 

Pricing for Profit
This new 2-day programme helps participants to avoid seeing pricing as a tactical, reactive marketing decision and instead to use pricing as a strategic, proactive firm-wide process.
For more details Watch the video | Request a brochure | Apply now

Evening Programme

Marketing Fundamentals
The Centre for Marketing's evening programme offers executives and professionals the chance to examine and critique core marketing principles.  It explores the role of marketing in creating and communicating an organisation's value proposition, offering practical insights on succesful marketing strategies.

Find out more

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