Benefits

Customer Focused Marketing: The Key to Unlocking Profits will provide you with a comprehensive grounding in the key marketing tools and knowledge, enabling you to contribute more effectively across the business

During the programme you will present your live case, a marketing problem unresolved in your firm, to be 'solved' by the class. You and your organisation will further benefit by completing a pre-programme audit to determine how customer-focused your organisation is. Using benchmarking across particular companies and industry sectors, you will be provided with the audit results and develop an action plan for implementation on your return to work.

Benefits for you of attending the Customer Focused Marketing: The Key to Unlocking Profits programme: 

• Increase your marketing competence and demonstrate marketing returns beyond the customer
• Be up to date on the latest thinking on strategic marketing concepts
• Gain an in-depth understanding of how to create and assess effective marketing strategies
• Measure customer value managing customers for long-term profitability
• Contribute more effectively to market success and business planning

Benefits for your organisation:

• Better understanding of who should be the valued customers and how to get closer to these customers
• Taking marketing out of the communications box to coordinate the delivery of customer value across the organisation
• Steps for successful product development, structured go-to-market strategies, and value pricing
• Providing marketing impact across functional silos such as HR, finance, sales, R&D, service and operations.

To discover more about how you and your organisation can benefit from the Customer Focused Marketing: The Key to Unlocking Profits download the brochure or email Sonia Fisher in our dedicated client services team