Customer Focused Marketing: The Key to Unlocking Profits
Faculty
"
The programme is about understanding how to get the voice of the customer embedded into your business"
Nader Tavassoli, Programme Director
Nader is professor and Chair of the Marketing Group at London Business School. He has previously taught marketing and entrepreneurship at the MIT Sloan School of Management. Nader is a research expert in brand strategy, marketing communications and consumer psychology, with a special emphasis on cross-cultural differences in behaviour.
Biography
Publications
Areas of Interest
 Marco BertiniAssistant Professor of Marketing Biography | Publications | Areas of interest |
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 George S. YipProfessor of Strategic and International Management at London Business School Biography | Publications | Areas of interest |
John Roberts Richard HytnerMarketing at London Business School and Deputy Chairman of Saatchi & Saatchi Worldwide marketing. Before joining Saatchi & Saatchi, Richard led SP Lintas in London, was Chairman of WPP's and was Publicis' Chairman and CEO in the UK |
See also the full list of Executive Education Programme Directors
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