A-Z programme list

Customer Focused Marketing: The Key to Unlocking Profits

Programme overview

Please note: This programme was previously known as Building the Customer Focused Organisation

This marketing programme equips managers from both marketing and non-marketing functions with the necessary fundamental marketing tools and knowledge required to deliver strategic growth across the business.

Participation in this marketing programme will help you design, execute and evaluate customer-focused marketing strategies by helping you deliver customer value across the organisation; create integrated solution across functional silos; differentiate yourself across all touchpoints; and capture long-term value from customers.

Some of the areas covered in this marketing programme are organising to provide customer value customer-based innovation, strategic brand positioning, competing on customer experience and customer profitability management.

This marketing programme suits marketing practitioners seeking a booster in current best practice in marketing. General Managers and senior executives who require a solid understanding of how marketing is best utilised to deliver value to their customers and the bottom-line.

Customer Focused Marketing: The Key to Unlocking Profits takes place at London Business School on the following dates:

15 - 20 June 2008 or 2 - 7 November 2008

Places are limited so apply now to secure your place on this unique marketing programme

Quick links