Course Material

The majority of the case studies used in our entrepreneurship classes are developed by our faculty. The entrepreneurs who are the subject of these studies often remain in close contact with the School and it is not unusual for them to visit class to bring students up to date on latest events in their companies.

The case studies cover a wide variety of industries, stages and geographies. Well-known companies written about include Pizza Express, Pret A Manger, Fitness First, MultiMap and The Big Issue.

Every issue is covered, including management buyouts, licensing and partnerships, marketing, international expansion and more.

Recent cases have been written on fast-growing, innovative companies in the news such as Zopa and Spreadshirt.

The case studies are supported by a broad variety of teaching notes.