Faculty research and publications
Recent publications
MIT Sloan Management Review Summer 2007 Vol 48 No 4
Discovering 'Unk-Unks' pp17 - 21
Professor John Mullins discusses how innovators identify the critical things they don't even know that they don't know.
Harvard Business Review March 2007
HBR Case Study Good Money After Bad?
Professor John Mullins reviews the case of Jack Brandon, a committed entrepreneur with a sound proprietary technology but not much marketing expertise. Should his VC backers put more money into a second product when he hasn't succeeed in selling the first? With commentary from Ivan Farneti, Fred Hassan, Robert M Johnson and Christoph Zott.
Research interests
A full list of faculty research interests and recent publications can be found here.
.jpg)
New Business Road Test
Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas
