Benefits and impact
Strengthen your brand positioning to drive long term business growth.
Adapt to any marketing challenges the industry throws at you, using a unique framework and new perspectives on building and managing brands.
Benefits to you
- Obtain practical insights from world-class industry leaders as they share how they have built a global customer base. Access the latest behavioural research relevant to branding and invaluable real-life experiences.
- Gain a deeper understanding of how your brand can drive long-term customer value and learn the tools and techniques to craft a powerful brand.
- Develop a market-sense for using customer insights, and driving product design, communications and strategic and operational planning.
- Overcome, and adapt to, constant market pressures armed with the latest theory.
- You have time away from everyday business to get to the crux of the matter – building and managing your brand to drive profits and growth.
Benefits to your organisation
Your organisation gains an executive who can:
- develop a thorough understanding of how you can leverage a strong brand promise and drive growth for your organisation
- share the tools and techniques for acquiring customer and managerial insights, creating consistent brand strategies, and delivering long-term value
- improve brand positioning and embed your brand promise in the organisations culture, and drive growth by leveraging your company’s brand strategy even further.