How to apply

Please speak to Programme Associate, Michele Jesse for guidance on whether the programme is right for your career development and business goals.

Use the button on the right to apply for ADP: Transition into General Management. The form can be completed over several sessions. Save your work as you go and submit the form when completed. 

We recommend you apply at least three months before the programme starts to guarantee your place.

If your organisation plans to send more than one delegate, we would be happy to work with you to help identify who would benefit most from attending the programme in order to deliver maximum value to your organisation.

How long does it take to apply?

We anticipate the application form will take approximately 30 minutes to complete.

How will my application be acknowledged?

We’ll acknowledge receipt of your application by email within 48 hours, if the application is received during normal working hours: Mon-Fri – 9am-6pm GMT.

How quickly is my application reviewed?

It takes between 7 and 14 days to review an application, and a decision will be emailed to you 24 hours after that.

Reserve a place

If you are unable to apply immediately, please reserve a provisional place online.  It will be held for up to two weeks while you complete your application.

This will secure a reservation for your preferred programme start date, which could mean the difference between you starting in one cohort or another as programmes become fully subscribed months in advance. 

You can also reserve a place by calling +44 (0)20 7000 7053 or by email.

Please note that in the four weeks before the start of the programme, applications have priority over reservations.

Next programme dates

19 April - 01 May and 07 - 19 June 2015
13 - 25 September and 01 - 13 November 2015

29 November - 11 December and 7 - 19 February 2016

Language requirements

As the programme is conducted in English, a good working knowledge of the language is essential. If English is not your first language, we may require evidence of your proficiency.


To avoid a cancellation or transfer fee, we must receive your cancellation, in writing, no less than six weeks before the programme starts.

Read the full terms and conditions

‘Gaining Brand Traction’ online webinar

Sustainable differentiation today is rarely based on superior design. Marketing professionals often operate by creating and communicating 'brand promises' with little influence over how they are fulfilled. This creates a design-delivery gap between thinking and doing. Professor Tavassoli will discuss how gaining traction is about bridging this design-delivery gap by embedding the brand into daily employee behaviours and aligning the business to support this process.

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Contact us

Michele Jesse
Tel: +44 (0)20 7000 7053

Email us