Business Strategy Review

• Draws together international thought leaders in business
• Provides a forum in which the very latest research, ideas, and issues animating the global business environment can be debated
• Provides a rigorous analysis of the concerns facing today's business leaders
• Contains original research, global case studies, corporate profiles by world-class contributors
• Includes articles from the forefront of business school research, with cutting-edge insights from the top thinkers in business and distinguished professional consultancies
• Wide-ranging and international content: making it an invaluable resource for leading business professionals, managers, academics and students 

Current issue

Volume 19, Issue 1, Spring 2008

The latest issue of Business Strategy Review is all about going beyond stereotypes. Stereotypes are seldom this simple or innocent; they can subtly block creative thinking and stifle human potential. As you start to read, we ask only one favour: please leave your misconceptions elsewhere.
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Highlights include:

• Elisabeth Kelan looks at gender stereotypes – common beliefs about men and women as mutually exclusive groups – and finds that careers can collapse on such limited thinking. Companies can also become stereotyped and this can affect a company's ability to innovate.
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• The UK-based innovation company ?What If! has pursued a unique and imaginative route to growth. Julian Birkinshaw and Des Dearlove look at the broader lessons.  
• Dawn Austwick speaks about her experience working on behalf of the Esmée Fairbairn Foundation, whose mission is to improve the lives of people throughout the UK. She's a drama graduate, but forget any stereotype you harbour.
• John Mullins looks at popular beliefs about entrepreneurs and distils the factors critical to success in business and their implications for building successful entrepreneurial teams; discovering it's not all fun and games. Or, maybe it is.
• Babis Mainemelis and Sarah Harvey dispute the stereotype that people who are playing can't really be working. In fact, the playful worker may be the most productive!
• Some companies think that offering deep discounts to buyers is the only way to sell their products in business markets. James Anderson, Nirmalya Kumar and James Narus propose a better way.
• Is there anything new to be said on the subject of strategy? Kim Warren believes there is, and talks about his latest book, Strategic Management Dynamics.
• Finally, a Special Report looks at competing on knowledge. Traditionally, the UK has been regarded as good at innovation – with many inventions and scientific breakthroughs. So, can this nation rest easy? No. Based on extensive research by the Advanced Institute of Management Research, it would appear that the agenda for keeping Britain competitive is a demanding one. Six AIM authors report on what you need to know. And do.