Press

Press Appearances mentioning the Aditya Birla India Centre

  • Kumar, N. Most niche brands rarely make any money, The Hindu. Business Line, 28 June 2007.
  • Kumar, N. Most niche brands rarely make any money, The Hindu, 21 June 2007.
  • Kumar, N. Brand proliferation, article, The Smart Manager, June-July 2007.
  • Kumar, N. Nirmalya Kumar on private labels, Management Issues online, 29 May 2007.
  • Kumar, N. Private labels will dominate 50% of retail, Business Standard Online, 1 May 2007.
  • Kumar, N. Private labels will dominate 50% of Indian retail, The Strategist, supplement of Business Standard, 1 May 2007.
  • Kumar, N. Private label is the brand, Businessworld online, May 2007.
  • Kumar, N. "To develop private labels, you need adequate scale", interview, Indian Management, May 2007.
  • Kumar, N. Consumer preferences will kill kirana shops, online chat, rediff.com, 23 April 2007.
  • Kumar, N. In the thick of time, Brand Equity, The Economic Times, 18 April 2007.
  • Kumar, N. The global account management, The Smart Manager, April-May 2007.
  • Kumar, N. Global thought leaders on Nirmalya Kumar, Businessworld online, 28 March 2007.
  • Kumar, N. Premium store brands: the hottest trend in retailing, MarketingProfs.com, 20 March 2007.
  • Kumar, N. Why the PUG must go, Business Standard Online, 6 March 2007.
  • Kumar, N. From the 4ps to the 3vs, The Marketer, March 2007.
  • Kumar, N. Private Label Strategy, Executive Outlook, March 2007.
  • Kumar, N. Winning strategies for manufacturers at hard discount retail outfits, 'cutting edge' column, The Times of India, Mumbai, 27 February 2007.
  • Puranam, P. India Rising, Special Debate,  BBC World Service, 4 February 2007.
  • Kumar, N. The Right Way to Fight for Shelf Domination, Advertising Age, 22 January 2007.
  • Kumar, N. Long live the brands (but which ones?), RetailWire (online), 9 January 2007.
  • Kumar, N. Spotlight Interview, Consumer DealReader newsletter, Lincoln International, Jan-April 2007.

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