Case Study Development Initiative
2008 Case Study Development Initiative
We would like to welcome the participation of all faculty members from leading business schools in India in the Second Case Study Development Initiative from the Aditya Birla Centre at London Business School. We invite faculty to submit a two page proposal that could eventually develop into a high quality teaching case with teaching notes to be listed with the European Case Clearing House.
Theme
The theme for this year's case development initiative is:
India Inc: Acquiring its way to a global footprint
Indian companies have been setting a dazzling pace acquiring businesses abroad, and have been on a buying spree in US and Continental Europe in their quest to become global players. Indian outbound deals, which were valued at US $0.7 billion in 2000-01, increased to US $4.3 billion in 2005, and crossed US $15 billion in 2006. And almost 99 per cent of acquisitions were made with cash payments. These acquisitions cover the entire spectrum from small software companies acquired by our IT majors for a few million dollars, to the mammoth deals such as Tata-Corus for $12 bn. This enthusiasm for M&A must be set against the harsh realities that most acquisitions worldwide fail to create value, and are typically nothing more than a wealth transfer to the shareholders of the target firm. What if anything is different about the deals by Indian firms? How will they overcome the well known pitfalls of M&A such as overbidding, merger integration complexity and potential cultural conflicts? Winning proposals will outline a plan for tackling these issues with in depth data from both secondary and primary (interview) sources in order to create a high quality teaching case study suitable for use in business schools around the world as well as in India.
Submission & Selection Process
Please note that only one proposal submission is allowed per entrant.
The screening committee for short-listing proposals will include Prof. Nirmalya Kumar (Professor of Marketing), Dr. Phanish Puranam (Assistant Professor of Strategic and International Management) and Dr. Gita Piramal (Managing Editor of The Smart Manager).
The proposals that are accepted by the screening committee will receive Rs.10,000 immediately and Rs.90,000 will be awarded after final acceptance of the case study and a teaching note.
Please complete the following application form and submit by email as a word document to Dr. Suseela Yesudian-Storfjell (Associate Director, Aditya Birla India Centre) at indiacentre@london.edu by 6 April 2008. All applications will be acknowledged and the finalists will be contacted by 1 May 2008.
